The Children’s Group
  • 05-Dec-2018 to 03-Feb-2019 (EST)
  • Creative Services - Children's Brands
  • Madison, VA, USA
  • Salary
  • Full Time

Company benefits are offered with this opportunity

Are you a copywriter searching for more variety in your professional life? Do you enjoy juggling multiple and diverse projects? Would you like an opportunity to make a real impact professionally with an established, but growing multichannel retailer? If you answered yes to the questions above, then a copywriter opportunity with The Children's Group just might be a great move for you!  This copywriter role will support our innovative children's brands.  If you have a passion for children's products focused on imaginative and active play, this could be your next great opportunity!

Please include samples of your work or a link to a portfolio with your resume.


Duties and responsibilities may include but are not limited to the following: 

  • Write, proof and edit content for catalogs, websites, e-mail, internet display & print ads, collateral, and product instructions as well as other special projects as needed, including SEO copy and additional web content (i.e. blogs, video scripts, and content for distribution channels such as Amazon, QVC, and others)
  • Adhere to all content standards and production deadlines; adjust voice/style based on brand and medium
  • Maintain, update and utilize database/content management system for all product copy for assigned brand(s)
  • Work closely across departments (i.e. merchandising, marketing, customer service and PSQC) to develop on-brand themes and content while maintaining consistent voice and supplying appropriate product labeling/warnings per federal standards
  • Research product attributes and trademark registration; act as liaison with legal department in the acquisition of trademarks for product names
  • Partner with Art Directors and Graphic Designers in catalog and web production; contribute visual ideas where relevant
  • Assist in producing and managing social media content for Facebook, Pinterest, Twitter, Google+ and Instagram and others.
  • Provide guidance on brand voice and style to contracted content writers and interns as needed; give feedback and direction on appropriate tasks and duties to ensure on-time delivery of projects
  • Create content for public relations and internal company needs
  • Conduct public relations outreach using database and other media resources
  • Follow the company's C.L.E.A.R. values/guiding principles


  • Bachelor's degree in a related field, or an equivalent level of on-the-job experience or training
  • Strong background in writing; retail, catalog, and/or e-commerce copywriting experience a plus
  • 2-5 years related or relevant experience preferred; previous experience writing content for children's toys and apparel strongly preferred
  • Basic knowledge and understanding of SEO and social media channels
  • Proficient in Microsoft Word and Excel; familiarity and comfort with one or more content management systems desired; familiarity with InDesign a strong plus
  • Ability to multi-task, with strong organizational skills
  • Ability to manage time and multiple priorities independently and under deadline
  • Accuracy and attention to detail is an absolute must
  • Excellent interpersonal skills; team player
The Children’s Group
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